Tony Rogers

Father’s Day is a mere 2 days away, so if you haven’t purchased a gift that reminds your father of the stress in his life (i.e. some sort of organizer, business casual apparel, and/or a yard tool), better get on that. It’s tradition.

We’ve got a special Father’s Day treat for you today – something that really pulls at the old heartstrings. I have to be honest – I nearly cried watching this.

Local Chicago musician Tony Rogers and director Michael Starcevich approached our friends at Concentrated, a Chicago-based production studio, to do a different kind of music video for Rogers’ song, “Call the Press and Send Their Best.” Rogers and Starcevich came up with a seemingly simple idea: create a music video that captured real-life human emotions in super slow motion. Their subject? Women reacting to the surprise presence of none other than their fathers.

The majority of our writers here at HearYa have daughters, so this one hit close to home (Shirk Music + Sound even did the sound editing). It’s a really cool concept and the way they planned and shot it (as explained in the video) is pretty amazing. So just watch and enjoy.

And instead of buying dad that monogrammed branding iron for steaks that you’ve been eyeing, why don’t you email him these videos instead.

Video: The Making of “Call the Press and Send Their Best”

Video: Tony Rogers – Call The Press and Send Their Best