Zales Commercial Song, Girl Is On My Mind [Bands + Brands]

by oz on December 6, 2010

Zales has a new commercial that’s getting serious play, just in time to capitalize on all those dudes looking to score this holiday season. The commercial features The Black Keys song “Girl Is On My Mind” off of 2004′s Rubber Factory.

{ 13 comments… read them below or add one }

Buzzman3535 December 6, 2010 at 2:21 pm

I love HearYa, but how is this worthy of a post?

best band in america selling out? maybe but come on, we all check hearya to get updates on new music not find out who is on a stupid zales commercial.

oz December 6, 2010 at 6:41 pm

Recently, I’ve been posting any band favs that appear in commercials. It started as a way to celebrate indie bands that get licensing deals since, in most cases, bands are tastefully matched with brands. I (usually) don’t view it as selling out and I also purposefully left out any of my opinions on this commercial. The Keys are definitely pushing the limits here.

TBone December 6, 2010 at 10:21 pm

As long as the Keys continue to put out such brilliant music, I hope they continue to make millions and millions of dollars. At least they’d be deserving of it.

WHO approved this commercial..seriously?l December 22, 2010 at 11:40 am

I DELIBERATELY went to Jared Jewelers this Christmas for my girlfriend.. even though the ZALES is much closer to my home-

due SOLELY to this Blues songs’ commercial bombarment of my ears with the constant 2 seconds loop of the SAME REFRAIN from this SAME SONG in multiple different ZALES commercials.

I literally googled this to see if I WAS the only one totally annoyed by this companies horrible commercials soundtrack.

Questions=
1) WHO DECIDED to use a BLUES SONG to sell costly Jewelry to those who have the assets/income to actually buy said Jewelry? Blues music may work for beer sales, or fortified wine advertisements but those who can afford a couple grand for gold and diamonds are probably NOT people who have ”the blues”.

2) WHO DECIDED that they would take a two second refrain from this Blues song, and LOOP IT OVER AND OVER and OVER.. as the only segment of the song that was worth repeating ad nauseum?
And then, lets run these SAME commercials EVERY commercial break with this same droning 2 second loop of the same Blues song every 12 minutes,
with no relief from the same bluesman repeating the same incomprehensible 2 seconds of mush-mouthed lyrics… OVER AND OVER..?

This is really counterproductive advertising in almost every way it possibly could be, and appears that some Blues-loving fanatic at some advertising agency decided that the rest of the world needed to hear their favorite 2 second ‘Riff’ from this Blues song till they began muting their TV each time this came on.
If its that good of a song, how about letting say..10 seconds of its rol,
l instead of abusing the public with the same DRONING verse repeated thousands of times, until I want to actively do harm to the financial propects of the Zales family for this audible abuse they are funding against me.

TO ADVERTISING DUDE who really loves this song personally..
this blues song is not going to sell costly jewelry. Save this as a theme for miller lite.
the fact that YOU personally really love the two second segment of this song that you forced into this commercial, and think is trendy, or hip, shows you dont belong in advertising,

unless you are running a false flag operation for Zales competitors, who benefit by angering all of Zales potential customers who have been tormented with endless loops of this lone, brief, MOANING verse from a innapropriate Blues song inexplicable used as a device to sell luxury goods..

shirk December 22, 2010 at 12:42 pm

That made me laugh! You seem as annoyed with this Zales commercial as I am with this stupid Hyundai campaign that runs every 3 mins on TV It features Pomplamoose who I used to think was kind of clever and cute with their little videos. After a month of seeing them constantly, I completely hate them. Hope they can retire on the money they made. http://www.youtube.com/user/HMAUSA?feature=pyv&ad={creative}&kw={keyword}#p/u/0/THAky3XYOTg

Holyroller136 December 23, 2010 at 4:53 pm

worst fucking noise EVER shure makes me want to buy from u NOT!!!!

equitus December 23, 2010 at 11:20 pm

Stumbled here from a Google search to find out who it was. Thanks. I had suspected it could be The Black Keys. I’ve enjoyed Tighten Up for a couple of months now, but haven’t looked any farther. Now I will.

The commercial caught my attention immediately during an NFL game and I thought it brilliant. I pointed it out to my wife a little later and she agreed – the guys are just guys (who like bluesy rock), but by getting their women diamonds they become heroes.

I think it reaches a broader demographic, opens new markets. Zales has done good here.

Jack Reacher December 23, 2010 at 11:44 pm

I tried to resist saying this since it’s the Christmas season, but … ” HolyRoller” and “Who approved this Commercial” you two are the douche bags of the year. What a couple of stumble-bums. And just for your information, Zales will not allow goobers like you two into the store. High risk from something REALLY stupid happening.

Remy stclair December 28, 2010 at 4:11 am

”Equitus” and ”Jack” are obviously the same ”idea factory” agency shills, trying to prop up their annoying ad campaign.

The problem with the ad is the same lone verse is repeated til people want to destroy their TV set, packed into the same ad as many times as possible, AND no one can understand what the vocalist is saying.
so, while the lyrics were intended to relate to the commercial theme, IF you knew what the vocalist is wailing about,
it sounded to me like he was singing the blues about ”gotta go work in the mine”.

I was curious why the song about drudgery in some type of coal mine was related to expensive jewelry.

This commercial is one of a crop of many pretty formulaic , ”cookie-cutter” commericals that those with little talent or creativity pump out to ANNOY listeners/viewers, instead of artfully catching their attention.

Lastly, if you watched TV for even 30 minutes in the past 45 days, you did not see this for the first time ONCE during a NFL game, since its been in such heavy rotation that the awful verse I could not understand has been hammered into everyones ears til they are sick of it. This may not have been bad for some quicky ad that saw little air time, but as a major ad in heavy rotation, it was one I hated so much with that moaning lyric I could not clearly make out that I started to turn off my TV when it came on.

I really hate Zales at this point.

you guys are stupid January 5, 2011 at 5:55 pm

this is a song from the black keys. which is a fairly new(2002) alternative band to finally get a little recognition.
the lyrics are girl is on my mind, which while it is looped, it kind of gets stuck in your mind. the whole looping girl is on my mind is a great idea to get MEN thinking about what to get their wife for christmas. girl is on mind? girl likes diamonds…hmm.
being an alternative band that is influenced by the blues, it tends to stick out to trendy, new wave hipsters. (people with money)
the whole looping idea is to pound the idea in to your mind that you want to get jewelry from zales for your girl. a bit annoying maybe, but it works. they are airing commercials on national tv. they know what theyre doing.
the black keys were awarded band of the year by ‘spin’ magazine i believe, and if it werent spin, it was a higher end music mag. cant be that bad of a band.
im sure this song will be a hit when it gets covered by the black eyed peas, or whatever shit hip hop you douche bags listen to.

by the way, i have no affiliation with any corporation.
…and can i see one of your genius’ commercials?

Kasi L Gentry February 3, 2011 at 2:21 am

Sounds like those of you complaining about some “blues song” being begrudgingly stuck in your heads after one Christmas season watch waaayyy too much television. Get a life. Then maybe you would have time to discover real music. I’ll let you get back to watching television and listening to pop. Enjoy Kesha and The Black-Eyed Peas douchebags.

Bone February 5, 2011 at 3:41 am

I don’t get why this song upsets you so much. First it’s not looped. If you would bother to listen to the song, you would find that this is the first few bars of the song, and like many blues songs, many of which you surely like, they repeat the first lyric twice. But maybe you would prefer to hear some Michael bolton with your commercials. Secondly, if you like the blues and would open your mind long enought to listen to what The Black Keys are doing with only two guys, a drum kit and a guitar, you might actually gain an appreciation for them. They’re not for everyone, but neither is Michael Bolton. As far as I’m concerned, I love their music. It’s raw and unfiltered and powerful and soulful, and I’m happy to see them gain some commercial success for their efforts. I hope they ride that train all the way to the bank.

My degree is in marketing. And I can assure you the target audience for these products are not a bunch of old fuddy-duddies who cringe when they hear music that was recorded after 1945. When companies make these commercials they make decisions based on the ‘target audience’. In this case young upwardly mobile men with a girlfriend or wife who wants to receive jewelry for Christmas. These young men aren’t thinking “I hate this song!”, they’re thinking “Zales! I could go there and get her a diamond, and maybe I’ll get some nookie on Christmas!” Also, advertisers don’t care if you ‘get’ their commercial or love their theme song, all they care about is branding. And the fact that you guys, who hate this song so much, remember that it was a Zales commercial, have completed the advertising portion of the marketing cycle. YOU remembered the BRAND! Therefore, it is a household name for you and hopefully you’ll forget about the song and one day say “Hey, I’ve heard of Zales, they must be a trusted brand. I think I’ll shop there.” You have been sucked into their trap and you didn’t even know it. And deny it all you want, in a couple of years when someone asks you what jewelry stores are around, you’ll say “Oh… Jerrod’s, Moody’s, Zales, etc.”, because the brand has been imprinted on your brain. And, yes, you may be one of the few that won’t shop there because of a decision made by an advertising agency and their music director, but the majority of people will see Zales as reputable and remember their brand. And some of us will shop there because we expressly love The Black Keys and want to support them and a company that’s hip enough to use their music in their commercial.

Boneistheman February 11, 2011 at 2:12 pm

Thank you for clearing things uP, Bone. The black keys are great and you are right, thank you Zales for giving them more exposure.

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